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Custom AI tools for operators

Run a leaner, faster operationwith AI built around your business

Ruth Design Co. finds the manual work slowing your operations, then designs and builds the AI tools that take it off your team's plate.

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How it works

Strategy, design
and development from one partner

One senior partner takes you from the first conversation to a working tool, and your team learns to run it.

01
AuditWe look closely at your current process, determine pain points, and identify opportunities.
02
IdeationWe approach the problem through a design thinking lens and build a strategy.
03
ConvergeDecide what to build: custom software, a team of agents, or a new AI-assisted workflow.
04
BuildHigh-quality design and development, shipped with urgency.
05
ManageHuman-in-the-loop workflows. Your team runs it, and we stay on call.
Use cases

Find the hidden hours,
build them back

Data platform | Weekly reports | Alerts | Ask your data

For a California cannabis brand in 75+ dispensaries, we pulled scattered exports into one data platform, with AI agents writing the weekly reporting.

Purchase orders | Invoices | Packing lists | Shipping emails

For a sourcing broker serving national brands, one purchase order file becomes every booking form, invoice, packing list, and shipping email, ready for review.

Checklists | Training | Document collection | Opening timelines | Follow-up

Turn the manuals you already wrote into a system that walks new owners through every step, and tells your team who's stuck.

Territory maps | Account stages | Follow-ups | Leadership dashboards

Put reps, managers, and leadership on one live picture of the pipeline instead of a shared spreadsheet.

Ops monitorLive
What you get

Tools your team can see, steer, and own.

Every tool is built around your process, and nothing customer-facing goes out without human approval.

Custom tools for your workflow

Built from how your business actually runs: your manuals, spreadsheets, customers, and rules.

Dashboard visibility

See what ran, what's waiting, and what needs a person, across every workflow. Spot problems early and know exactly where each task stands, without chasing anyone for an update.

Agents that work in the background

AI agents handle the repeat work on a schedule: pulling data, drafting documents, sending reminders.

Human in the loop

You approve before anything sends, and your team learns to run and change the tools.

Selected work

Running in real businesses

NeXtGenRegenerative medicine company, Florida

Field sales territory platform

The problem

A growing wound care sales team ran everything from one shared spreadsheet. Reps couldn't see their territory at a glance, managers couldn't tell which accounts were stalling, and the founder had no reliable view of the pipeline. Field photos tied to patient care had nowhere safe to live.

What we built

A web platform that replaced the spreadsheet entirely. Reps log accounts and visits from the field, and a live map color-codes every account by stage or tier. Photos are stored in the company's own compliant file system, visible only to the rep assigned to that account. Leadership gets a dashboard with saved snapshots for board meetings, and the platform keeps growing as the team does.

Potter'sCannabis brand, California

Operations data and agent system

The problem

The founder's sales numbers lived in a distributor portal, rep spreadsheets, and one-off exports that never agreed with each other. When a report came back wrong, he went straight back to Excel, and every decision waited on someone rebuilding the numbers by hand.

What we built

An operations data platform that syncs distributor sales automatically and reconciles to the penny against the source before anything reaches a screen. On top of it: a founder dashboard with store scorecards by rep, AI agents that handle the recurring reporting, and an automated competitive intelligence brief delivered by email. The founder now builds on the platform himself, with every change reviewed before it ships.

TIBSSourcing broker for national consumer brands, Los Angeles

Import document generator

The problem

A one-person company manages production for national consumer brands. Every season, one client's import paperwork took 16 hours: decoding a 38-column purchase order sheet, splitting each style across four destinations, calculating cartons and weights, filling four documents per order, typing invoice totals out in words, and matching the right customs broker and contacts by hand. Only the owner knew how to do it.

What we built

A document generator that reads the brand's purchase order file and drafts the booking form, commercial invoice, packing list, and shipping email for every destination. Contacts are pulled live from the brand's own reference sheet, so updates flow through automatically. The owner fills in 14 shipment details, reviews flagged items, and approves. New styles and new brands are a configuration change, not a rebuild.

Fractional leadership

AI-native design leadership,
embedded in your team.

For teams that need more than a single build, we offer an ongoing senior partner. We find where AI creates real leverage, design and build it, and leave your team with patterns it can repeat.

Ask about fractional leadership
Tyler, founder of Ruth Design Co.
Who you work with

Every engagement is led by the founder.

Tyler brings 12 years of product design experience across creative agencies, enterprise product organizations, and management consulting, with a track record of embedding in complex, high-stakes environments and delivering systems that actually ship.

Before founding Ruth Design Co., he spent two years as a consultant with McKinsey & Company, where he learned to diagnose business problems before proposing design solutions. He led product design at Walmart, helping establish the agentic AI pattern library and governance frameworks now deployed across one of the largest retail AI ecosystems in the world.

He founded Ruth Design Co. to bring that combination (consulting rigor, enterprise-grade design, and hands-on AI capability) directly to the founders and operators who need to move fast without making design and AI decisions they'll have to undo later.

Ready to take manual work off your team's plate?

Walk us through how one process works today. We'll show you what to automate first, and whether it's worth doing.

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